Pinpoint

🧠 What Is Amazon Pinpoint?

Amazon Pinpoint is a scalable user engagement platform that enables businesses to send targeted messages to users across multiple channels:

• 📩 Email

• 📱 SMS

• 🔔 Push notifications

• 📞 Voice messages

• 📲 In-app messaging

✅ Ideal for marketing campaigns, transactional messaging, and user analytics.

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🚀 Use Cases

Use Case	Description
Marketing Campaigns	Send newsletters, promotions to user segments
Transactional Messaging	OTPs, confirmations, password resets
Customer Journeys	Multistep flows: onboarding, re-engagement
Push Notifications	Mobile app alerts or activity prompts
User Analytics & Engagement	Track user behavior and optimize campaigns

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🧱 Core Components

Component	Purpose
Projects	Containers for all messaging activities
Channels	Mediums: Email, SMS, Push, Voice, In-App
Segments	Groups of users filtered by attributes/behavior
Campaigns	Targeted messaging to a segment
Journeys	Multistep engagement workflows
Events	Track user actions (clicks, app opens, etc.)
Analytics	Real-time campaign metrics and user event reports

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🔌 Supported Channels

Channel	Features
Email	Verified identity via SES (uses SES under the hood)
SMS	Global SMS support, short/long codes, opt-out management
Push	Mobile app notifications (iOS, Android, Amazon)
In-App	Rendered inside your mobile app via SDK
Voice	Text-to-speech calls using Amazon Polly

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🔐 Identity Verification (SES-Backed)

For Email and SMS, Pinpoint uses SES and SNS respectively. You must:

• Verify sender identities (email/domain via SES)

• Request SMS production access for higher throughput

• Manage opt-in/opt-out requirements to remain compliant

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📊 Analytics & Metrics

Metric	Description
Open/Click Rate	For email and push
Delivery Rate	For all channels
Bounce/Complaint Rate	From SES
Custom Events	User actions tracked in-app (via SDK/API)
Journey analytics	Step-by-step conversion or drop-off stats

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⚙️ Example: Sending an Email via API (Python Boto3)

import boto3

client = boto3.client('pinpoint')

response = client.send_messages(
    ApplicationId='your-project-id',
    MessageRequest={
        'Addresses': {
            'user@example.com': {'ChannelType': 'EMAIL'}
        },
        'MessageConfiguration': {
            'EmailMessage': {
                'SimpleEmail': {
                    'Subject': {'Data': 'Hello from Pinpoint'},
                    'HtmlPart': {'Data': '<h1>This is a test</h1>'},
                    'TextPart': {'Data': 'This is a test email'}
                }
            }
        }
    }
)

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🧪 Campaigns vs Journeys

Feature	Campaigns	Journeys
Type	One-time or recurring message	Multistep flow with decision logic
Trigger	Scheduled or event-based	Event-based, segment-based
Personalization	✅ Template-based	✅ Based on user journey progress
Automation	Basic	Advanced automation and branching

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🧩 Integration Options

Service	Purpose
Lambda	Trigger messages programmatically
Kinesis	Stream event data for analytics
Cognito	Sync user data and segments
SNS/SES	Underlying services for SMS/email delivery

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🔧 Terraform Example (Pinpoint Project)

resource "aws_pinpoint_app" "myapp" {
  name = "MyPinpointApp"
}

resource "aws_pinpoint_sms_channel" "sms" {
  application_id = aws_pinpoint_app.myapp.application_id
  enabled        = true
  sender_id      = "MyBrand"
  short_code     = "12345"
}

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💰 Pricing (as of 2024)

Channel	Pricing (approx.)
Email	$0.10 per 1,000 messages via SES
SMS	Varies by region, ~$0.00645 per message
Push	Free
Voice	$0.02–$0.05 per minute
In-App	Free

Plus data charges for events or Kinesis integration.

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✅ TL;DR Summary

Feature	Amazon Pinpoint
Engagement Types	Email, SMS, Push, Voice, In-App
Targeting	Segments, Events, Attributes
Automation	Campaigns + Multistep Journeys
SDK/API Available	✅ Yes (iOS, Android, Web, Python, etc.)
Monitoring & Analytics	✅ Real-time stats, segmentation, and events
Compliance	Opt-out, bounce, complaint tracking

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